On-demand advertising measurement

Technology and insights which maximise the emotional, brand and business impact of advertising.

Discover SenseCheck

The SenseCheck story

Our roots are grounded in a genuine passion for helping clients make effective advertising - it’s what we specialise in and what we love doing. We help advertisers and agencies evaluate, diagnose and optimise advertising across any screen and channel.

We’re also proud to say that we’re a little ‘geeky’, continuously looking for ways to harness the power of technology as it rapidly transforms the market research industry. Bringing together these two obsessions of ours led to the birth of SenseCheck.

SenseCheck is an on-demand, self-service platform for measuring advertising effectiveness. The fully automated nature of our system enables us to keep costs extremely low while the turn-around times are rapid, making our solutions suitable for everything from pre-market concept testing through to large-scale in-market tracking.

What makes SenseCheck different?

We specialise in measuring advertising and video content

The market research industry is extremely vast, so we don't try to be everything to everyone

Results in as little as 24 hours, starting at just $1,500

The speed in which content is developed demands better, faster, and more cost-efficient measurement solutions

Thinking which is grounded in the behavioural sciences

Emotional response is at the core of our framework, aligning with how humans actually make decisions

Flexible options with clear and transparent fees

We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require

Measurement across any screen and channel

Our media-agnostic framework enables you to quickly and easily evaluate cross-channel campaign performance

We take the complexity out of doing research

Our self-service platform is simple and easy to use, so you don't need to be a market research expert

How does SenseCheck work?

1

Submit your ad


Tell us about your ad, the level of insight you require, and the people you would like to show your ad to

Learn more

2

Ad goes live


Your ad details will be checked over by an administrator before going live in the SenseCheck survey

3

Survey completed


Respondents are sent to SenseCheck via our panel partner to complete advertising surveys

4

Results delivered



Once the required sample is collected for your ad, we’ll send you the results in a PowerPoint report

An emotional model for measuring effectiveness

Emotions in advertising are powerful because they help simplify and guide our decision-making, influencing our behaviour in both the short and long term. Our framework was designed using the latest learnings from the behavioural sciences around how humans actually make decisions.

Captivating

Emotionally engaging and meaningfully links to the brand

Compelling

Positively influences thoughts, feelings and behaviour

SenseCheck Rating

Predicted emotional, brand and business impact of the ad


Measurement across any screen and channel

Traditional research models struggle to adapt as new digital, online and mobile placements become available to advertisers. Our framework is completely media-agnostic, enabling you to quickly and easily evaluate the performance of your campaign across any screen and channel.

TV & Branded Video Content

Digital

Outdoor

Print

Radio

A solution for whatever level of insight you require

We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require. We also offer volume discounts, so if you’re looking to test multiple ads per month on an on-going basis, get in touch to discuss our Enterprise Plan.

Evaluate

$1,500 +GST

+ Consultancy Extra
  • Evaluation of ad effectiveness
Test an Ad
Diagnose

$2,250 +GST

+ Consultancy Extra
  • Diagnosis of the drivers of ad effectiveness
Test an Ad
Optimise

$3,000 +GST

+ Consultancy Extra
  • Optimisation areas to improve ad effectiveness
Test an Ad
Custom
Are you looking to shift your ad tracking program over to SenseCheck to take advantage of a faster, cheaper and more flexible research solution? Get in touch to discuss our Enterprise Plan if you want to test multiple ads per month.
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