Our roots are grounded in a genuine passion for helping clients make effective advertising - it’s what we specialise in and what we love doing. We help advertisers and agencies evaluate, diagnose and optimise advertising across any screen and channel.
We’re also proud to say that we’re a little ‘geeky’, continuously looking for ways to harness the power of technology as it rapidly transforms the market research industry. Bringing together these two obsessions of ours led to the birth of Sensecheck.
Sensecheck is an on-demand, self-service platform for measuring advertising effectiveness. The fully automated nature of our system enables us to cut costs and shrink timelines, making our solutions suitable for everything from pre-market concept testing through to large-scale in-market tracking.
The market research industry is extremely vast, so we don't try to be everything to everyone
The speed in which content is developed demands better, faster, and more cost-efficient measurement solutions
Emotional response is at the core of our framework, aligning with how humans actually make decisions
We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require
Our media-agnostic framework enables you to quickly and easily evaluate cross-channel campaign performance
Our self-service platform is simple and easy to use, meaning you don't need to be a market research expert
A Sensecheck administrator will check over your Ad Test before it goes live
Respondents enter Sensecheck and complete ad surveys in real-time
A PowerPoint report is delivered once your target sample is collected
Emotions in advertising are powerful because they help simplify and guide our decision-making, influencing our behaviour in both the short and long term. Our framework was designed using the latest learnings from the behavioural sciences around how humans actually make decisions.
Emotionally engaging and meaningfully links to the brand
Positively influences thoughts, feelings and behaviour
Predicted emotional, brand and business impact of the ad
Traditional advertising research models struggle to adapt as new digital, online and mobile platforms emerge. So we designed a completely media-agnostic framework, enabling you to quickly and easily evaluate the performance of your campaign across any screen and channel.
We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require. We also offer volume discounts, so if you’re looking to test multiple ads per month on an on-going basis, get in touch to discuss our Enterprise Plan.