We help advertisers and agencies make better advertising and more effectively allocate media spend. However, we recognise that it is no longer enough to simply measure the effectiveness of advertising and provide guidance for improvement.
The fast-paced nature of business today necessitates quick, agile and cost-effective research solutions. Sensecheck, a tech-based research platform, delivers on-demand and real-time consumer insights, at a fraction of the cost of traditional market research.
The market research industry is extremely vast, so we don't try to be everything to everyone
The speed in which content is developed demands better, faster, and more cost-efficient measurement solutions
Emotional response is at the core of our framework, aligning with how humans actually make decisions
We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require
Our media-agnostic framework enables you to quickly and easily evaluate cross-channel campaign performance
Our self-service platform is simple and easy to use, meaning you don't need to be a market research expert
A Sensecheck administrator will check over your ad test before it goes live
Respondents enter Sensecheck and complete ad surveys in real-time
A PowerPoint report is delivered once your target sample is collected
Emotions in advertising are powerful because they help simplify and guide our decision-making, influencing our behaviour in both the short and long term. Our framework was designed using the latest learnings from the behavioural sciences around how humans actually make decisions.
Emotionally engaging and meaningfully links to the brand
Positively influences thoughts, feelings and behaviour
Predicted emotional, brand and business impact of the ad
Traditional advertising research models struggle to adapt as new digital, online and mobile platforms emerge. So we developed a completely media-agnostic framework, enabling you to quickly and easily evaluate the performance of your campaign across any channel and format.
We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require. We also offer volume discounts, so if you’re looking to test multiple ads per month on an on-going basis, get in touch to discuss our Enterprise Plan.
$1,500 +GST+ Consultancy Extra
$2,250 +GST+ Consultancy Extra