On-demand advertising measurement

Technology and insights which maximise the emotional, brand and business impact of advertising.

Discover Sensecheck

The Sensecheck story

Our roots are grounded in a genuine passion for helping clients make effective advertising - it’s what we specialise in and what we love doing. We help advertisers and agencies evaluate, diagnose and optimise advertising across any screen and channel.

We’re also proud to say that we’re a little ‘geeky’, continuously looking for ways to harness the power of technology as it rapidly transforms the market research industry. Bringing together these two obsessions of ours led to the birth of Sensecheck.

Sensecheck is an on-demand, self-service platform for measuring advertising effectiveness. The fully automated nature of our system enables us to cut costs and shrink timelines, making our solutions suitable for everything from pre-market concept testing through to large-scale in-market tracking.

What makes Sensecheck different?

We specialise in measuring advertising and video content

The market research industry is extremely vast, so we don't try to be everything to everyone

Results in as little as 24 hours, starting at just $1,500

The speed in which content is developed demands better, faster, and more cost-efficient measurement solutions

Thinking which is grounded in the behavioural sciences

Emotional response is at the core of our framework, aligning with how humans actually make decisions

A solution for whatever level of insight you require

We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require

Measurement across any screen and channel

Our media-agnostic framework enables you to quickly and easily evaluate cross-channel campaign performance

We take the complexity out of doing research

Our self-service platform is simple and easy to use, meaning you don't need to be a market research expert

How does Sensecheck work?

1

Submit


Tell us about the ad you want to test and customise your target sample

Learn more

2

Review


A Sensecheck administrator will check over your Ad Test before it goes live

3

Survey


Respondents enter Sensecheck and complete ad surveys in real-time

4

Results


A PowerPoint report is delivered once your target sample is collected

An emotional model for measuring effectiveness

Emotions in advertising are powerful because they help simplify and guide our decision-making, influencing our behaviour in both the short and long term. Our framework was designed using the latest learnings from the behavioural sciences around how humans actually make decisions.

Captivating

Emotionally engaging and meaningfully links to the brand

Compelling

Positively influences thoughts, feelings and behaviour

Sensecheck Rating

Predicted emotional, brand and business impact of the ad


Measurement across any screen and channel

Traditional advertising research models struggle to adapt as new digital, online and mobile platforms emerge. So we designed a completely media-agnostic framework, enabling you to quickly and easily evaluate the performance of your campaign across any screen and channel.

TV & Video

Digital

OOH

Print

Radio

A solution for whatever level of insight you require

We offer a range of self-service solutions, meaning there's an option available for whatever level of insight you require. We also offer volume discounts, so if you’re looking to test multiple ads per month on an on-going basis, get in touch to discuss our Enterprise Plan.

Evaluate

$1,500 +GST

+ Consultancy Extra
  • Evaluation of ad effectiveness
Test an Ad
Diagnose

$2,250 +GST

+ Consultancy Extra
  • Diagnosis of the drivers of ad effectiveness
Test an Ad
Optimise

$3,000 +GST

+ Consultancy Extra
  • Optimisation areas to improve ad effectiveness
Test an Ad
Custom
Are you looking to shift your ad tracking program over to Sensecheck to take advantage of a faster, cheaper and more flexible research solution? Get in touch to discuss our Enterprise Plan if you'd like to test multiple ads per month.
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